Microsoft, IBM and Google employees say their company culture is the best
Leaders must make company culture as important as sales numbers to win the war for talent, CEOs at a distance say.
Tech companies took 13 of the top 20 spots in a new ranking of the best company culture, according to a new survey from Comparably. The usual suspects – Microsoft, IBM and Google – appeared in the top three spots and two others – UiPath and Uber – climbed higher in the list as compared to last year’s ranking.
The top 20 companies with the best culture according to Comparably’s Top 50 list are (tech companies in bold):
- Estee Lauder Companies
- Boston Consulting Group
- melt water
- LexisNexis Legal and Professional
Improving corporate culture in a hybrid environment
Building a company culture is harder than ever as the workplace continues to evolve due to new worker expectations. Business leaders are rethinking their communication strategies and real estate plans to make room for remote workers and teams that have a mix of in-person and virtual members. There is no single strategy among companies, just as there is no single attitude towards in-person work among employees.
CloudBees, a continuous delivery software company, has always used a hybrid approach to working, and CEO Stephen DeWitt said promoting flexible hours for employees has been key to this model from the start.
“The greatest benefit of these practices is the inclusivity among our employees and ensuring everyone has a sense of belonging, whether in the office or remotely,” DeWitt said.
SEE: Leaders: Building a great company culture starts with you
The company makes these connections through a weekly virtual water cooler on Slack hosted by the company’s Chief Strategy Officer and a weekly virtual town hall hosted by DeWitt.
Bill Mann, CEO of Styra, a cloud-native security company, considers company culture to be a critical part of a company’s strategy and as important as sales numbers. He recommended that leaders regularly communicate culture expectations to managers, including what type of behavior is acceptable and what is not.
“Keep repeating, amplifying, giving examples of employees who amplify the culture, so that it is reinforced for everyone,” he said. “Remember that employees have their own ‘culture’ from previous companies they’ve worked at, so it’s up to you to develop your company culture.”
He also suggests that people pick up the phone frequently because it’s easy to lose the context of a written message. He also changed the focus of an annual sales meeting to include more team building activities.
“We just had our first commercial kickoff and the goal was to get to know everyone, unlike typical kickoffs,” he said.
SEE: Is remote work killing company culture? Technical managers intervene
Mann also likes donut meetings in Slack to connect with employees.
“These random meetings are great for me because I like the one-on-one interaction with employees,” he said.
Christy Spilka, vice president, global head of talent acquisition at iCIMS, a talent management firm, said companies should use these tactics to create a good culture:
- Look for ways to authentically showcase workplace culture
- Be transparent about expectations for in-person work
- Engage with candidates in the way they prefer to communicate
- Discuss opportunities for growth and advancement
SEE: Why you should care about the employee experience and how to improve it
Technicians are optimistic
Comparatively also released this week a list of companies with the best prospects. Several technology companies were also on the large enterprise version of the list:
- Palo Alto Networks
- Amazon Consumer
- Boston Consulting Group
- Stanley Black & Decker
- Sitel Group
- LHC Group
Comparably is a brand management platform for employers. The company compiled the best culture list based on the sentiment scores of employees who rated their employers anonymously on Comparably.com over the course of a year, starting in March 2021. Winners were determined on based on these comments as well as a survey of workplace culture in nearly 20 categories, including compensation, leadership and professional development, benefits and benefits. Responses were scored numerically and then compared to companies of similar size. additional weight was given to companies with greater participation from their employee base.
The final dataset for the list of prospects was compiled from 15 million ratings across 70,000 North American companies. For the best list of prospects, Comparatively Rated answers these survey questions:
- How confident are you about the future success of your business?
- Are you generally enthusiastic about going to work every day?
- How likely are you to recommend working at your company to a friend?
There were no fees or costs associated with participating in either ranking and nomination was not required.