VANCOUVER, British Columbia–(BUSINESS WIRE)–Sept. 23, 2022–
Today, Musqueam Indian Band and Electronic Arts Inc. (NASDAQ: EA) are thrilled to announce a unique collaboration to showcase Musqueam culture in EA SPORTS™ FIFA 23.
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The Musqueam field in VOLTA FOOTBALL, Photo: EA SPORTS
When exiting the game, FIFA 23 players will have the opportunity to play on the Musqueam-inspired VOLTA Football Field – a fictional representation of the actual Musqueam football field that has brought together Indigenous athletes and fans from across the region since its unveiling in 2012. collaboration, cultural Musqueam elements were incorporated into the game, including a Musqueam longhouse and artwork by Musqueam visual artists, sculptors, designers and weavers.
In addition, FIFA 23 players will be able to unlock VOLTA FOOTBALL apparel and FIFA Ultimate Team™ kits, designed by Musqueam artists, as well as FUT stadium customization items that feature a variety of Musqueam designs and designs.
As EA SPORTSFIFA is primarily developed at EA Vancouver, the collaboration between EA SPORTS and Musqueam was an opportunity to celebrate local creatives and showcase their work to an audience of millions of fans around the world. In an effort to create more meaningful connections within our communities, EA SPORTS has collaborated with ten Musqueam artists, each bringing a unique perspective and design to the environments and kits that will represent the region to a global audience of the global game.
“Through this special collaboration with EA SPORTS, Musqueam not only showcases our unique and distinctive culture, but also our thriving football community and love of the sport – something we share with many First Nations in this region,” said Wayne Sparrow, head of Musqueam. Indian band. “When Indigenous athletes and players see Indigenous pitch and kits in FIFA 23, we hope it will bring immense joy and pride, while sparking countless new ideas for collaboration between First Nations and sports industries. and video games.”
A deep love and shared passion for football formed the basis of this collaboration. Proud stewards, peacekeepers and protectors of their land, Musqueam athletes are determined to relentlessly pursue wellness through rigorous physical, mental and spiritual training. Playing with heart, character sports like football are played from childhood to adulthood. These practices are a continuation of inter-community ties that have existed for thousands of years, bringing Musqueam relatives to their territory.
“We are honored to work with the artists, athletes and leaders of the Musqueam community to help share their deep and meaningful history and culture with the millions of FIFA fans around the world,” said Nicholas Lammie, Director of Brand Marketing at EA SPORTS FIFA. “This collaboration was so important to our EA Vancouver Studio team and we are extremely excited to bring it to life in FIFA Ultimate Team and VOLTA FOOTBALL.”
In addition to in-game artwork, this collaboration results in a number of community contributions, including EA SPORTS creating physical kits for Musqueam football players that bring in-game kits to life, as well as funding upgrades to the game. Musqueam pitch, including improved storage and equipment management facilities, new goals and nets, and custom tents for shelter from the elements.
Musqueam artists whose works feature in FIFA 23 to understand:
Kelly Cannell – FUT Home Jersey
Chase Gray – FUT Goalie Kit, FUT Away Kit Template
Deanna Point – FUT Stadium Cosmetics – Tifo, Center Field, Tournament Banner
Krista Point – VOLTA FOOTBALL – Weaves for x2 clubhouse banners + tents
Aleen Sparrow – VOLTA FOOTBALL – Perimeter Panel and Wide Banner Weaves
Brent Sparrow – VOLTA FOOTBALL – House Post
Debra Sparrow – VOLTA FOOTBALL – Weaves for x2 projector flags + Sculpture Runner
Kamryn Sparrow – VOLTA FOOTBALL – Pitch Artwork
Robyn Sparrow – VOLTA FOOTBALL – Weaves for x2 floodlight flags
Cole Sparrow-Crawford – VOLTA FOOTBALL – Holy Name Collection
The City of Vancouver is located on the ancestral and unceded territory of the Musqueam, Squamish and Tsleil-Waututh nations. As part of its commitment to reconciliation, EA SPORTS aims to use its global platforms to share more Indigenous cultures with the world.
FIFA 23 is developed by EA Vancouver and EA Romania and will be available worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4 and Xbox One on September 30. Early Access for FIFA 23 The Ultimate Edition starts on September 27, 2022.
About the Musqueam Indian Band
The Musqueam people have lived in the Fraser River estuary in British Columbia since time immemorial. Musqueam is a proud and culturally resilient First Nation of over 1,300 band members. About half of its members live in a small portion of its ancestral territory known as the Musqueam Reservation, located south of Marine Drive in Vancouver, British Columbia. Many of the remaining members live throughout Musqueam territory, now called Vancouver, Burnaby, Richmond, Delta, North Vancouver, West Vancouver and New Westminster. The lands and waters of Musqueam continue to support its cultural and economic practices, while serving as a source of knowledge and memory, coded with our teachings and laws.
EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc. FIFA and the official FIFA Licensed Product logo are copyrights and/or trademarks of FIFA. All rights reserved.
Category: EA SPORTS
Show source version on businesswire.com:https://www.businesswire.com/news/home/20220923005416/en/
CONTACT: Odette Wilson
Musqueam Indian Band
1-(236)-885-7335 Eric Escaravage
Global PR Manager, EA SPORTS FIFA
KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA
INDUSTRY KEYWORD: FOOTBALL CONSUMER ELECTRONIC ENTERTAINMENT SPORTS TECHNOLOGY SOFTWARE ELECTRONIC GAMES
SOURCE: Electronic Arts Inc.
Copyright BusinessWire 2022.
PUBLISHED: 09/23/2022 1:00 PM / DISK: 09/23/2022 1:03 PM