Twitter supports Aleph’s fair education program and acquires a minority stake in the company

Httpool strengthens its partnership with Twitter as the digital giant joins the Aleph Group as a shareholder.

Twitter Inc. (TWTR) is the first Silicon Valley company to join Aleph Group, a global company uniting IMS, Httpool, Wise.Blue, AdDynamo as a stakeholder to support Aleph’s educational efforts in pursuit of their mission to propel the digital ecosystem. in emerging countries to unlock and stimulate economic growth.

The group aims to provide education, training and certification in digital advertising to more than 50,000 digital professionals in 90 countries around the world, creating new digital jobs for the future to support economic development in the markets. underserved.

For more than a decade, Twitter has relied on Aleph’s brands – IMS Internet Media Services, Httpool, Wise.Blue and AdDynamo – to be their exclusive advertising partner in 74 countries where they do not have a local presence. Aleph helps Twitter monetize its user base primarily in emerging countries by providing dedicated local sales and support teams, proprietary technology to help advertisers maximize their Twitter investments, and a robust cross-border payment solution that helps Twitter to efficiently generate additional revenue in non-strategic markets. .

Throughout their partnership, Twitter has recognized the urgency of delivering digital-first education to all corners of the planet.

“Having Twitter as a part of Aleph is a special honor and special recognition for us. This is a clear endorsement of our efforts to train a new generation of digital professionals, all over the world,” comments Gastón Taratuta, Founder and CEO of Aleph Group. “Access to quality education is the key to personal success, but some parts of the world continue to be left behind. Our mission is to make being a digital expert a possibility for everyone and we are committed to making it happen.

The internet and cell phones have created an information highway, and Aleph brands, including Httpool, are opening up that highway with educational tools and content to deliver to parts of the world that have yet to harness the full power of digitization.

“Aleph has been a valued and strategic partner of Twitter for many years,” said Sarah Personette, Twitter’s Chief Customer Officer. “With a diverse set of capabilities, Aleph has supported our business globally, both as a business and technology partner. This investment is a natural evolution of our relationship with Aleph.

By investing in Aleph Group, Twitter has supported the company’s commitment to training the next generation of digital experts in over 90 countries across 5 continents. To do this, they will create an exclusive educational technology platform that will allow professionals of all ages to acquire local certification and join the community of 50,000 professionals trained by Aleph around the world, thus amplifying their employment opportunities. and career development.

In a globally connected world, where mobile technology and internet access have become our greatest social equalizer, the skills of the past are being replaced by new technologies. To survive and thrive in tomorrow’s job market, professionals will need to develop their unique competitive advantages. Digital skills will become a necessity, while those with greater digital skills will hold the key to success.

Helen D. Jessen