Xiamen Municipal Bureau of Culture and Tourism held an event in Beijing to promote tourism resources to foreigners in China


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Beijing, China–(Newsfile Corp. – Aug. 9, 2022) – On August 6, 2022, the “Dazzling Xiamen Summer” tourism promotion event was held in Beijing. The event, organized by the Xiamen Municipal Bureau of Culture and Tourism, invited 150 participants from 46 different countries and regions, who work, study or live in Beijing.

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The themes of the event were “Observing Xiamen”, “Hearing Xiamen”, and “Feeling Xiamen”. During the event, through fascinating sightseeing photo galleries, wonderful promotional videos, amazing folk performances and innovative products, the Xiamen Municipal Bureau of Culture and Tourism introduced four kinds of life in Xiamen, tea tasting life, coastal life, culture Life and the delicacy of life. Through the event, attendees were immersed in a unique “Xiamen Experience”, and they could see Xiamen City from many different dimensions and fall in love with Xiamen.

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This event included a variety of activities, such as traditional Chinese tea tasting and an excellent palm tree puppet show. A trio from Argentina, Russia and Romania performed the songs “The Wave of Gulangyu” and “The Summer of Xiamen”, transporting the audience to the fantasy dream of Xiamen. The song “Xiamen on My Mind”, written by a Singaporean and composed and performed by a duo from the United States and South Africa, led the event to its grand finale. All attendees sang and danced to the music, feeling the spirit of Xiamen in every Note This is Xiamen, a place where dreams come true.

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There are four main features of this Xiamen tourism promotion event:

More precise and targeted international promotion

Promotional events for international people usually take place in their home country. Such promotional events not only entail high costs, but also reach a relatively small number of people. This time, the promotion is aimed at international residents of Beijing, who are both tourists and bridge builders between their home countries and China.

This, combined with the national location of the event in China, made for a low cost and highly effective promotional event. The event welcomed many international participants, all of whom work, study or live in Beijing. Participants come from 46 countries including USA, Russia, Canada, UK, France, Spain, Italy, Australia, Mexico, Argentina, Peru, Pakistan , Romania, Albania, the Philippines, Myanmar, Nepal, Ethiopia, Egypt and Syria. , South Africa, Nigeria, Tanzania, Rwanda, Congo, Botswana, Bolivia, Uganda, Costa Rica, Malawi, Cameroon, Angola, United Arab Emirates, Ecuador, Indonesia, Afghanistan, Malaysia, Kazakhstan, South Sudan, Mali, Sierra Leone , Guinea, Algeria, Eritrea, South Korea and Japan. International attendees and Chinese attendees living in other countries include people working in business, finance, sports, education, music, as well as students and influencers, making the promotion more targeted. It is also by far the biggest tourism promotion event for international residents in Beijing in 2022.

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Sleek Interactive Marketing

Cultural fusion and experiences are Xiamen’s tourism highlights that attract international visitors. Fujian tea has a long history and is an iconic symbol of Fujian and Xiamen. During this event, attendees experienced the charm of Xiamen’s tea culture by watching exquisite live tea performances, listening to and observing the procedure of Kungfu tea making, and tasting tea served by tea masters. In addition, the local Xiamen puppet show and live performances of the songs, “The Wave of Gulangyu” and “The Summer of Xiamen”, further immersed attendees in Xiamen’s cultural environment. Then, the unique Mid-Autumn BoBing Game warmed up the atmosphere, with all attendees fully focused on this entertaining Xiamen folk activity. With the selection of a Zhuangyuan (first prize) from each table, the atmosphere reached a fever pitch of excitement, which continued long after.

More top quality premium products

Aimed at the tourist market consisting mainly of international residents in Beijing, this event encourages all international residents to choose Xiamen as their weekend and vacation destination, especially considering the convenience of Beijing’s high-speed rail and air transportation services. Beijing to Xiamen. Raffles during the event with prizes such as a 3-day, 2-night free tour of Xiamen and Xiamen Fortune Tea sets attracted public attention and encouraged active participation and interaction.

More effective innovation marketing

According to reports, there are approximately 300,000 international residents in Beijing with trends showing continued growth. Last August, the Xiamen Municipal Bureau of Culture and Tourism launched promotional activities for international residents in Beijing, establishing a new platform for Xiamen’s international tourism promotion and implementing accurate marketing for international residents. international residents in Beijing.

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Xiamen is described as “The city in the ocean, the ocean in the city”. The “promotion of international tourism localization” will be an important channel for the promotion of international tourism, as well as an important representation of the unique promotion of Xiamen’s tourism “global localization”. This is one of the major future trends in the international promotion of cultural tourism.

Media Contact

Contact person: Carol Liu
Company name: Xiamen Municipal Bureau of Culture and Tourism
Website: http://visitxiamen.com/
E-mail: [email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/133255

Helen D. Jessen